About Us

North American Cellulose (NACELL) was established in 2009 and is located in British Columbia, Canada.

What we do


We work directly with the North American paper mills or their authorized agents to procure paper and pulp products for export markets. Currently we are engaged in export to South Asia, Middle East, South America and East/West Africa. Destination countries are subject to supplier mills approval and products requested.


As a rule, international customers make direct payment to the paper mills and authorized export agents through letter of credits or prepayment. We also assist the overseas customers to secure line of credit with exporting mills in North America.

Supply Chain

Since we work in multiple time zones around the world, NACELL has long established relationships with all the stakeholders in the supply chain at all major North American export terminals. We also work with our international overseas associates and engage directly with their office staff to execute the orders.

Customer service

NACELL serves its customers 24x7 and ensures that the products are procured and delivered in a timely manner. Should there be some challenges, NACELL takes the lead in troubleshooting and resolving the issues working with the suppliers and supply chain stakeholders.

About Founder

Ravinder Safaya has been in the paper and pulp industry for over 30 years. He is an accomplished Senior Executive and Board Member with more than 35 years of success in the global sales, export, global trade, shipping and freight, and logistics industries. Leveraging extensive experience in export management, he is a valuable asset for a business in need of a subject-matter expert to help the company grow into new markets, particularly overseas. His broad areas of expertise include export sales, global market identification, global trade, logistics, leadership, and conflict resolution.

View his complete profile in LinkedIn.